About Crink
We help families and professionals flourish in work and life.
Crink is India's first AI-native online counselling platform, founded in 2021 in Kochi by Vidhu Mariyam and Rustum Usman.
Built for working professionals and busy families, Crink combines evidence-based psychology, human expertise, and AI innovation to make mental wellness more accessible, personalised, and impactful.
4 Languages
25,000+ Clients served
40+ Countries reached
5+ Years of impact
Human + AI
The future of family wellbeing is human and AI.
Busy families can find balance with the right mix of wellness science and technology. At Crink, we empower individuals to grow personally, work stress-free, raise confident kids, and nurture fulfilling relationships.
With research-backed strategies, we blend human expertise with AI insights to offer practical, fun, and easy-to-implement support for a healthier, happier life.
Work Life
Relationships
Parenting
Vision
A world where working professionals thrive in both work and life.
We aim to make mental wellness support accessible to professionals who carry a disproportionate load, helping them build balanced, meaningful, and fulfilling lives.
Mission
Evidence-based counselling, coaching, and AI-powered support.
As an AI-native counselling platform, Crink combines ICF-aligned human expertise with ethical technology to provide personalised, accessible, and continuous wellbeing support.
Founder note
Mariyam Vidhu Vijayan
Co-founder & CEO
Engineer-turned-psychologist | Mother of four | Homeschooling advocate
Crink was not just an idea for Mariyam. In 2011, she left her engineering career because she struggled to balance being a good professional and a present mother.
She spent the next ten years searching for answers while working as a teacher, academic coordinator, and headmistress, and while studying psychology to better understand human behaviour and personal growth.
In 2021, she decided that if the support system she once needed did not exist, she would create it. Today, Crink turns that personal journey into a platform supporting professionals across India, the GCC, the UK, the US, and other global markets.
Founder note
Rustum Usman
Co-founder & CPO
IIM Kozhikode MBA | Product Builder
For Rustum, Crink began at home. After watching his wife and co-founder, Mariyam, leave her engineering career to balance parenthood, he realized millions of professionals faced the same struggle. While Mariyam studied psychology to find answers, Rustum focused on the product solution: How do you scale deeply personal growth to thousands without losing the human touch?
This question shaped Crink's core philosophy. Rustum believes mental wellbeing shouldn't be a luxury. It should be accessible and consistent. To achieve this, he spearheaded the creation of Cri, Crink's AI coach, designed to deliver ICF-grade coaching to every professional and team, exactly when they need it.
Today, Rustum leads product at Crink, turning a personal mission into a platform that has supported over 20,000 professionals across India, the GCC, the UK, and the US, while helping enterprises prevent burnout.
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